Success Story · FMCG Manufacturing & Distribution

Putting the Factory's Live Inventory Into Every Distributor's Pocket

An FMCG manufacturer opened its SAP core to a mobile distributor ordering app through a governed API layer, letting distributors place orders, check pricing and see real stock directly against live SAP data, no phone calls, no manual re-keying.

The Challenge

In FMCG distribution, the gap between what the factory can supply and what the distributor thinks is available is where lost sales and frustrated partners live. Every order placed by phone call or paper form is a manual choke point between the field and the system of record, with no real-time visibility into pricing, stock or a distributor's own credit exposure. Scale that across a distributor network large enough to matter, and the manual overhead becomes a genuine constraint on how fast the business can actually sell.

How Newen Helped

Newen designed and built a governed, group-wide SAP API layer, standard and purpose-built custom APIs exposed through SAP's API management platform, engineered as a reusable foundation rather than a one-off integration. On top of that layer, a mobile distributor ordering application was connected directly into live SAP data: distributors place orders, check current pricing and promotional conditions, view available deliveries and monitor their own credit exposure, all without a single manual re-entry into SAP. A second, purpose-built distributor integration was delivered for another business unit's route to market, proving the API foundation could be reused rather than rebuilt.

The Results

The distributor-connected channel has processed more than ₦52 billion in sales, with distributors ordering directly against live SAP data through a purpose-built mobile experience. The underlying API layer, more than 40 governed interfaces at first release, now stands as reusable infrastructure: the next digital channel the business wants to open, a new partner app, a new marketplace, a new self-service portal, starts from a governed foundation instead of a blank page.